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Signature Gifts on board with Arty Mouse

Company will create personalised gift books for the Top That Publishing brand.

The licensing programme for Top That Publishing’s Arty Mouse brand is continuing to grow, with Signature Books now on board.

Edutainment Licensing has signed the company up to create personalised gift books.

Three Arty Mouse titles will join Signature Gifts’ LIFE book range in 2017, with the launch planned to take place at Spring Fair in February.

All titles in the LIFE range – which stands for Learning Is Fun & Educational – have been written and designed to have an educational element and also include the child’s name throughout the illustrations and on the cover.

Arty Mouse joins the likes of Beatrix Potter, Thunderbirds, The Beano and Ladybird in Signature Gifts’ licensed portfolio.

Kevin Spindler, director at Signature Gifts, said: “We were overjoyed when Edutainment Licensing brokered a deal between us and Top That Publishing for the Arty Mouse range.

“Teaming this award-winning range with our ability to personalise any book creates the perfect gift for growing minds. Arty Mouse and Signature are a team to watch out for.”

Dan Graham, editorial director at Top That Publishing, added: “Signature Gifts share the Arty Mouse vision for creating books that help children to learn through play, exploration and art activities.

“Their high-quality, personalised books are a perfect way to encourage a bond between the adult and the child who is being read to.”

The deal is the second for Arty Mouse in the licensing space. Last week is was confirmed that Tap Tap Tales would create educational apps.

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