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Signature Publishing brings back The Elf on the Shelf magazines for 2022

Following a successful Christmas last year, Signature Publishing is once again partnering with The Lumistella Company to offer two special magazines dedicated to The Elf on the Shelf brand.

Over 17.5 million households have adopted one of Santa’s Scout Elves since launching in 2005.

We Love The Elf on the Shelf magazine allows readers to immerse themselves in the brand with stories, games, puzzles, competitions and more. The magazine also features the latest products from The Elf on the Shelf, Elf Mates and Elf Pets brands. Every issue comes with a bauble to decorate, plus three surprise gifts to unbox.

Meanwhile, Colour It! The Elf on the Shelf is a complementary colouring and craft special and comes with a 19-piece colouring set. Both magazines will be arriving in stores in time for Scout Elf Return Week – 23 November through to 2 December.

“We’re thrilled to once again partner with Rocket Licensing and The Lumistella Company on the fantastic brand and tradition The Elf on the Shelf,” commented Chee-Mann Chan, publishing director at Signature Publishing. “After many previous successful years, we know that The Elf on the Shelf fans will be eagerly awaiting their new issues. Creating the magazines has been an absolute joy, the contents complement each other perfectly, with both capturing the wonder and the excitement of the brand, as well as the cheekiness of the Scout Elves. There is no doubt these much-anticipated new issues are our best one’s yet.”

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