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SiLC23 Sponsor Spotlight: How Character World Brands is approaching sustainability holistically

Ahead of SiLC23 on 8 November, LicensingSource.net catches up with some of the high profile sponsors. Today, Character World Brands and how it believes that ‘a good night’s sleep shouldn’t cost the earth’.

We are at the dawning of a new age for licensing. With legislation coming at us from all angles, the landscape upon which business operates is about to shift dramatically. The $340bn global licensing industry has the chance to be leading that sustainable transition from the front, we just have to seize it.

That opportunity sits at the heart of this year’s Sustainability in Licensing Conference – the brand licensing and consumer product industries’ only event dedicated to collective sustainable development – as it makes its return to the Royal Geographical Society in London on Wednesday, 8 November 2023.

Of course, this year’s Sustainability in Licensing Conference wouldn’t go ahead without the support of the industry, our Products of Change community and our honourable list of sponsors, all of which are flying the flag for sector sustainable development while taking great strides themselves.

Let’s meet a few. Today: Character World Brands.

Sustainability is an ambition thought about holistically at Character World Brands and a subject applied to all areas of the business as the team looks to drive change and improvement across its operations rather than with just one specific product or range.

It’s why in the last year, the team has rolled-out the use of BCI Cotton and GRS polyester throughout its bedding ranges as a new standard specification, as well as introduce recycled card and recycled plastic content, while reducing the overall volume of material, within its packaging – a move that has elicited keen response from customers and retailers alike.

Office waste is recycled, staff members enjoy the benefits of a ‘cycle to work’ programme, and the business is currently investing in electric charging points for electric cars showcasing the ‘top-down’ support the company’s move towards better sustainability is receiving.

Ambitions for 2024: From sourcing through to on-shelf and right through to the products’ end-of-life, Character World Brands will continue to approach sustainability holistically. With reductions now made across its scope 1 and 2 greenhouse gas emissions, the business it keen to learn more about measuring and tracking scope 3 emissions at this year’s Sustainability in Licensing Conference.

Lisa Hey, head of product development: “We’ve said it before but we believe a good night’s sleep shouldn’t cost the earth. We see the Sustainability in Licensing Conference as a great platform and opportunity to meet up with industry peers and like-minded companies to discuss developments and opportunities to drive sustainability in the work we do, even the day-to-day actions we take.

“We are passionate about making a difference and pacing a way for change, and for me – personally having been involved in SiLC and Products of Change from the beginning – this conference facilitates important debate, discussion, and a shared agenda to foster sharing best practices and ideation.

“SiLC is the place where people and companies across the industry can gather to combine our experience and knowledge. In the upcoming conference, taking place on Wednesday, 8 November, we’re looking forward to hearing updates, insights, and ideas from a wealth of speakers from all areas of the industry. It’s the ability to share and learn in these more formal sessions, but also in the informal and ad-hoc conversation and debate that will continue to push the green chat forward.”

The Sustainability in Licensing Conference 2023 takes place on Wednesday 8 November at the Royal Geographical Society, London. The full agenda can be found by clicking here. Tickets for this year’s Sustainability in Licensing Conference are available to purchase now. Both in-person and digital-only options are available. Contact Rob@productsofchange.com or Helena@productsofchange.comfor more information.

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