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Simon’s Cat marks 15-year anniversary

A raft of special content and products will be launched to mark the 15th anniversary of Simon’s Cat.

In March 2008, illustrator Simon Tofield uploaded his first ever video to YouTube… a self-taught animation project inspired by his beloved cat Hugh. That video – Cat Man Do – became a viral sensation, which 15 years later, has amassed 65 million views on that one film alone, and spawned a global brand that has enjoyed major success, from a catalogue of online content to gaming, publishing and consumer products.

To celebrate its success, this month, the brand will release a compilation of the very best classic films, reimagined in colour; launch a new Simon’s Cat website, with games, comics, films and more; offer an exclusive signed print of bespoke artwork by Simon Tofield; host a special Q&A session with Simon answering questions from fans on the official social channels; trigger a custom 15th anniversary merch drop including free giveaways; and later this year, release an exclusive set of 15th anniversary pins.

“It is wonderful to mark this milestone with special products that the fans will love,” commented Alice Bernardi, director, international brand licensing at Banijay Brands. “The instantly recognisable, iconic animation, coupled with a huge social following makes Simon’s Cat a very strong and desirable IP that works incredibly well across all corners of the licensing industry.”

Simon Tofield, creator of Simon’s Cat, continued: “It brings me immense joy and privilege to be celebrating 15 years of Simon’s Cat. We have grown from a single animation into a global brand with a fantastic and supportive community of fans all around the world. I can’t wait to see what the next 15 years bring for our global superstar feline.”

The brand – which is part of Banijay UK – now has over three billion online views and 21 million fans across TikTok, YouTube, Facebook, Instagram and Twitter.

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