Media and entertainment company Banijay has revealed that Simon’s Cat and Beacon Music (part of Banijay Brands) have joined forces to release a one-hour LoFi film with original music and bespoke animation.
The animation will release its latest production on the official Simon’s Cat YouTube channel today (7 December).
An increasingly popular genre, particularly online, the Simon’s Cat LoFi beats are made for moments of serenity or focused productivity. One hour of gentle Simon’s Cat animation will be played against the backdrop of original music, LoFi Lab, consisting of 10 tracks, specially commissioned from Banijay’s music library platform, Beacon Music.
“We are always looking to new, innovate ways we can engage with our loyal audience, and demand for LoFi content is extremely high,” commented Simon Tofield, creator of Simon’s Cat. “The charming and mellow animation, which is synonymous with Simon’s Cat, is a great fit for this genre, and the beautiful music, from our colleagues at Beacon Music, is the perfect accompaniment.”
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