This ad will be closed automatically in X seconds.

Sir Bradley Wiggins to launch own cycling brand

Tour de France and Olympic champion teams with Le Col for new brand launch.

Sir Bradley Wiggins is joining forces with British cycling brand Le Col to launch his own cycling range.

Launching later in 2018, Le Col by Wiggins will feature the ‘most technical and stylish cycling product on the market’, according to the brand.

Bradley will be fully involved in product development and design, working closely with Le Col founder – and his former teammate and Team GB rider – Yanto Barker and the Le Col team, reports

The partnership will also see Le Col become the technical kit supplier of Team Wiggins, the professional development team which was created by Bradley in 2015.

Bradley said: “I’m really excited about bringing my personal style and technical input to a brand already renowned for performance.

“I’ve always wanted to develop a cycling brand that brings cyclists the ultimate blend of professional performance and style. With a range that caters for committed club cyclists, social riders, through to supporting and inspiring juniors with seriously great performance kit.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Across the EU7 (UK, France, Germany, Italy, Spain, Belgium and the Netherlands), licensing now makes up 27% of total spend in toy sales, rising from 22% in 2020, according to Circana....
Cloudco Entertainment - the company behind classic brands including Care Bears and Holly Hobbie - has underlined its global licensing ambitions with two new hires, including Charlotte Payne as its new director of international licensing....
Panini has entered into a licensing partnership with The FA to create the first ever UK domestic football sticker collection to celebrate the Barclays Women's Super League....
Fanatics has secured a long-term agreement with leading US collegiate licensing company CLC to sell licensed fan merchandise from US colleges to UK and international fans of college sports....
STUDIOCANAL - in partnership with Mercis and Superprod Animation - has unveiled plans to develop and produce a new CGI series for classic brand, Miffy....
Looking ahead to 2024, the company will be celebrating milestone anniversaries for several of its beloved brands....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.