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Sir Bradley Wiggins to launch own cycling brand

Tour de France and Olympic champion teams with Le Col for new brand launch.

Sir Bradley Wiggins is joining forces with British cycling brand Le Col to launch his own cycling range.

Launching later in 2018, Le Col by Wiggins will feature the ‘most technical and stylish cycling product on the market’, according to the brand.

Bradley will be fully involved in product development and design, working closely with Le Col founder – and his former teammate and Team GB rider – Yanto Barker and the Le Col team, reports SportIndustry.biz.

The partnership will also see Le Col become the technical kit supplier of Team Wiggins, the professional development team which was created by Bradley in 2015.

Bradley said: “I’m really excited about bringing my personal style and technical input to a brand already renowned for performance.

“I’ve always wanted to develop a cycling brand that brings cyclists the ultimate blend of professional performance and style. With a range that caters for committed club cyclists, social riders, through to supporting and inspiring juniors with seriously great performance kit.”

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