New limited-edition adult apparel and accessories range based on the heritage brand launches exclusively with retailer.
In a new deal brokered by leading European agency, Bulldog Licensing, Skinnydip London has signed up to offer a large collection of apparel and accessories, based on the classic Care Bears brand.
Featuring accessories such as hats, bags, phone cases, make-up bags and more – as well as apparel lines such as cardigans, cropped vests, t-shirts, hoodies, and nightwear – the 31-piece collection aims to appeal to every Care Bears’ fan.
The designs include fun slogans, super soft faux fur materials and pastel prints as the perfect tribute to the evergreen Care Bears brand.
“We’re thrilled to have Skinnydip London on board and it’s sure to be a big hit with the property’s adult fans,” said Sole Puerto, senior creative manager at Bulldog Licensing. “We’re looking forward to continuing to grow the consumer products programme at a time when heritage brands are particularly strong for consumers.”
Roubina Tchoboian, vp of international licensing at Cloudco Entertainment, added: “We love the way that Skinnydip London incorporated the playful, whimsical nature of the Care Bears into their pieces and are eager to see how our fans react to this fun and colourful collection.”
The Care Bears brand boasts an expansive global reach among children and their mums and is now present at retail across categories including apparel, publishing, partyware and accessories.
Bulldog Licensing is planning to build on the existing licensing programme and further the reach that the Care Bears currently has in the UK for babies, young children and adults.