Lacoste and Smiley have joined forces for their first collaboration – with the aim of ‘fusing sport, style, tennis and smiles’.
The new collection blends the elements of both brands, creatively ‘deconstructing’ tennis apparel and adding a playful touch.
A new logo sees Smiley’s signature trademark transforming into a tennis ball, while the Lacoste crocodile holds a Smiley tennis ball. The round Smiley also replaces the ‘O’ in Lacoste.
Items in the collaboration include a tennis skirt, polo shirt, shorts, hoodies, a cap and t-shirts, while there is also a creative collection of asymmetrical designed plaid shirts, duckbill caps adorned with the new logo and jackets with stitched details.