This ad will be closed automatically in X seconds.

Smiley unveils new Lacoste collaboration

Lacoste and Smiley have joined forces for their first collaboration – with the aim of ‘fusing sport, style, tennis and smiles’.

The new collection blends the elements of both brands, creatively ‘deconstructing’ tennis apparel and adding a playful touch.

A new logo sees Smiley’s signature trademark transforming into a tennis ball, while the Lacoste crocodile holds a Smiley tennis ball. The round Smiley also replaces the ‘O’ in Lacoste.

Items in the collaboration include a tennis skirt, polo shirt, shorts, hoodies, a cap and t-shirts, while there is also a creative collection of asymmetrical designed plaid shirts, duckbill caps adorned with the new logo and jackets with stitched details.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

A festive afternoon tea experience inspired by The World of the Snowman, and presented in partnership with The Snowman stage show from Sadler’s Wells, will launch in November....
The Path Entertainment Group has expanded its licensing deal with Hasbro following the success of Monopoly Lifesized in London, transforming the Cluedo IP into a real-life, immersive competitive social experience....
This year marks the 45th anniversary of official calendar, diary, card and wrap publisher Danilo - and it is marking the milestone with a spectacular prize....
The history and fierce rivalry of the famous annual boat race between the Universities of Oxford and Cambridge will be the focus of a new dedicated licensing programme....
Impressive growth - in the UK and abroad - has led to a strategic decision by Art of Drag brand owner The London Studio to found a standalone company to build on the opportunities opening up for a brand....
A brand new publication from the licensing stable of Max Publishing has officially launched today (26 September) - with Licensing Sports Book 2023 now available to read online....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.