Graphic design and illustration brand Snowtap, The Art File and KJG – which manages the Snowtap consumer products programme – are celebrating a successful start to 2023, with sales figures fast approaching 200,000 cards already.
The growth comes ahead of the planned launch of the third generation of Snowtap greeting cards.
The launch will see a new set of designs unveiled on The Art File stand (200) at PG Live, the event that brings the greeting card community together at the Business Design Centre, Islington, London, from 6-7 June. The new designs will also appear on stand DP1-C5 at the Harrogate Home & Gift Buyers Festival in July.
The new designs will again highlight Snowtap’s signature artwork, which includes illustrations in watercolour and line drawing with hand-drawn typography highlighting witty and motivational wordplay.
“We’re absolutely delighted at how well Snowtap continues to perform and grow with us here at The Art File,” commented James Mace, sales and marketing manager at The Art File. “The designs have been a hit with our customers, and we can’t wait to show them the next generation of new designs at PG Live and Harrogate Home and Gift in June and July respectively.”
Gracie Tapner and Susy Snow, founders of Snowtap, added: “Recent months have been something of a whirlwind as the Snowtap brand continues to build awareness and sales across both cards and licensing. We’re thrilled that our designs continue to enjoy such a positive response and are looking forward to supporting the excellent work of The Art File in spreading the word to buyers everywhere.”
KJG has managed the Snowtap consumer products programme since 2021 with other licensees including Blueprint Collections, Gibsons Games and Portico Designs, through which it sells cards and calendars to Barnes & Noble in the US, as well as calendars in the UK.
Plans are also advanced for the appointment of a licensing partner for the US market.
KJG’s Kirsty Guthrie continued: “The appeal and originality of Snowtap’s work continues to resonate with card buyers. The latest designs will, I am sure, build on this success and expand it as planned launches at major trade events further boost awareness of this exciting brand.”