This ad will be closed automatically in X seconds.

Snowtap secures Misirli as first apparel licensee

Graphic design and illustration brand Snowtap and KJG – which manages the consumer products programme – have appointed Misirli to produce a range of apparel and accessories using designs inspired by the brand.

This marks Snowtap’s first foray into the apparel category.

Misirli will design nightwear, hosiery, loungewear, hot water bottle covers, eye masks and dog bandanas inspired by Snowtap’s signature artwork, which includes illustrations in watercolour and line drawing with hand-drawn typography highlighting witty and motivational wordplay.

The apparel and accessories range – which targets men and women (and dogs) – will be available from autumn/winter next year, and will target both online and bricks and mortar retail outlets in the UK. Misirli products are distributed to over 7,000 retail outlets across the UK.

“Our design development team is known for its creativity and understanding of trends and we’re thrilled to be working with such a beautiful and distinctive brand as Snowtap,” commented Christine Roberts, head of licensing at Misirli. “Snowtap has inspired a range of apparel and accessories that we are sure will attract a big audience.”

Snowtap founders Susy Snow and Gracie Tapner added: “With more than 50 years in the business and a reputation for delivering innovative design solutions to UK blue-chip High Street retailers and grocers, Misirli is an ideal partner for our first foray into apparel. We’re greatly looking forward to seeing the fruits of this collaboration at a large number of retail outlets next year.”

Kirsty Guthrie, md at KJG, continued: “The glorious designs of the Snowtap team have already made a big impact in stationery cards and games and it’s an ideal time to build on this awareness in new categories. And who better to partner than Misirli, a widely admired apparel-focused company whose motto is ‘Essentials with flair’?”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Pyramid International has welcomed David Harrison as its new commercial director for the grocer, independent and export channels....
The partnership - one of the most comprehensive and ambitious club deals ever agreed in sports merchandising - will run until the end of the 2034/2035 season, with Fanatics working alongside Juventus to grow its brand and merchandise offering to fans....
We’re now into the final week of June, so that means the entry deadline for the Progressive Preschool Awards is perilously close … Friday 28 June, in fact... have you got your entries in yet?...
Krispy Kreme has followed up recent collaborations with Dolly Parton and PrettyLittleThing, launching four new doughnuts to celebrate 30 years of Friends....
Following the first sellout Lulu Guiness bag last September in Waitrose, the two British brands have collaborated once again on a second statement tote....
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.