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Sponsors swift to sign up for National Stationery Week

The plans for National Stationery Week 2024 are off to a fabulous start, with seven leading brands already having pledged their support as sponsors for the weeklong event which will spread the love at both retail and consumer levels about all things stationery.

National Stationery Week runs over Monday to Sunday, 13-19 May, this year, and encompasses the London Stationery Show on the Tuesday and Wednesday (14-15 May) at the Business Design Centre in Islington.

Maped Helix, Pentel, Staedtler and Zebra Pen had no hesitation in coming on board as headline sponsors for NSW, each sponsoring a day while Sinclairs has signed up as sponsor of the #Shelfie Competition to kickstart the build-up and also joins Exaclair and The Art File as a countdown week sponsor.

For the second year running, the indomitable stationery indie Sarah Laker, owner of Stationery Supplies in Marple and Wilmslow is heading up the campaign for National Stationery Week, working closely with the Max Publishing team (which acquired London Stationery Show and National Stationery Week at the end of 2023), as well as event manager Chantelle White and founder Chris Leonard-Morgan, who is fully on board as a special advisor.

Sarah is well underway with the full plans for National Stationery Week, with marketing activities for each individual day, each of which will have a dedicated sponsor.

Sarah has a series of meetings in February with the sponsors to discuss their plans and choices for the return of the daily hashtags to engage the end consumer as the week celebrates letter writing, journaling, and arts and crafts.

Maped Helix’s Monday sponsorship and Zebra Pen on Friday leaves just Thursday, Saturday and Sunday currently available. Sarah is also looking for two more countdown sponsors for each of the six weeks preceding before NSW.

The Art File has joined the NSW sponsorship line-up for the first time, which coincides with the greeting card publisher’s major stationery launch. As James Mace, sales and marketing manager, commented: “We are absolutely delighted to be sponsoring the National Stationery Week campaign this year. We feel it’s incredibly important to help in spreading the importance of the written word of course on greeting cards, but equally as importantly on stationery as well, so it’s great to be involved.”

There are three NSW social media hashtags – #NatStatWeek, #WritingMatters and #LoveStationery – which will be employed on Facebook and Instagram.

Sarah would love to hear from retailers or companies who would like to join in the event. Please email her at

London Stationery Show is a dedicated trade fair for all stationery lovers, buyers, wholesalers, overseas distributors and licensors and registration to attend is now open. To find out about the advantages of exhibiting at LSS, contact event manager Chantelle White on

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