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Spotlight Licensing eyes further growth for Precious Moments brand

Spotlight Licensing and Brand Management is continuing to build the licensing programme for sentiment property, Precious Moments across the US.

WeJoy Living is on board to produce and sell quilling art featuring Precious Moments artwork.

Quilling is an intricate paper craft art form (also known as paper filigree) in which thin strips of paper are rolled and shaped to form basic shapes, which are then glued into decorative designs.

In addition to this, a number of partners have renewed their licences with the brand.

These include Direct Checks Unlimited for Precious Moments cheques, chequebook covers and personalised labels; Life Gift Group for Spanish-language gifts; and for print on demand applications.

“Spotlight is always looking to add great new licensees like WeJoy Living, but we also really value the great work being done by existing licensees such as Direct Checks Unlimited, Life Gift Group and Zazzle,” commented Carole Postal, president of Spotlight Licensing and Brand Management, which manages the domestic merchandise programme for the property.

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