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Spread Group launches on-demand merchandise for Universal IP

Spread Group has launched a range of on-demand merchandise featuring IP from Universal Products & Experiences.

Consumers will be able to choose from popular character images and quotes on clothing, accessories, home and living products, as well as stationery.

Universal Products & Experiences’ brands now available at Spread Group include The Big Lebowski and Knight Rider; and from Universal Pictures and Amblin Entertainment – Back to the Future, E.T. the Extra-Terrestrial, JAWS, and Jurassic World; as well as DreamWorks Animation’s Spirit, Trolls and Dragons.

The company has already enjoyed success with Minions: The Rise of Gru, launching designs in time for the film’s release last summer. These included yellow t-shirts with Minions and hanging-on-the-clothes-line stickers. Special Christmas designs were also created and launched in time for Black Friday and Cyber Monday.

“This collaboration shows how customisation and made-to-order technology can deepen fans’ loyalty to the shows, films and cartoons they love,” commented Sven Burscher, head of licensing at Spread Group. “It increases a sense of ownership because they get a delight item in a style, size and colour that suits them. Brands can offer this service while still retaining the integrity of their merch guidelines.”

Tobias Schaugg, cfo at Spread Group, continued: “Spread Group’s Licensing Division has continued to grow rapidly, and we expect to exceed predictions in 2023. This international collaboration shows how digital fashion can support licence holders in offering their fans something new and exciting. Universal Products & Experiences are giving their worldwide followers the chance to be involved with the brand and show their enthusiasm in real life.”

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