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Spring and Autumn Fair promotes Alejandra Campos to event director

Spring and Autumn Fair has kickstarted 2023 with a promotion for Alejandra Campos to the role of event director.

With a focus on Autumn Fair and Moda, Alejandra (pictured) will work alongside SAF event director, Daniel Mayhew whose focus in Spring Fair.

Alejandra joined Hyve Group in July 2022 as event director of Moda, one of the UK’s longest standing fashion trade shows, which is now an integral part of Spring Fair and Autumn Fair. Over her 20 years in the events industry, she has worked on trade exhibitions, consumer shows, conferences and awards ceremonies across a variety of countries and sectors including homeware, fashion, wedding, giftware, healthcare and automotive.

“I am thrilled to promote Alejandra to event director of Spring and Autumn Fair,” commented Nicola Meadows, portfolio director. “Since joining Hyve she has shown immense talent, passion and drive and we are confident she will bring enormous energy and expertise.

“Alejandra and Daniel make a remarkable team and bring many years of invaluable experience in the industry and a combined vision to drive progress, innovate, and develop the shows to ensure they continue to meet the needs of our community and deliver return on time and investment. They take the helm at a very exciting moment in the history of the shows.”

Alejandra added: “As Hyve drives our portfolio of exhibitions into a revolutionary new phase with the launch of Connect@, I feel privileged to have been given the role of event director for Spring and Autumn Fair and the opportunity to help lead our incredibly talented and motivated team at such an exciting time.”

Spring Fair will be running from 5-8 February, while Autumn Fair is dated for 3-6 September, both at Birmingham’s NEC.

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