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Spring Fair to welcome the Queen…

Well, the guinea pig version of the Queen from Pets Rock any way.

The fast growing Pets Rock brand will welcome a host of new product at Spring Fair next week – including a fresh range from Star Editions.

‘The Queen’ – in guinea pig cut out form – will be one of the stars of the show, as DRi continues to grow the licensing programme.

The Star Editions range is a major boost for the brand – launching at the NEC, it will include greeting cards, postcards, prints, mugs, coasters, tote bags, tea towels, key rings and metal signs.

New publishing will also come from Carlton Books in the summer, with the company launching Pets Rock: More Fun Than Fame.

The characters will also appear on a range of cushions from We Love Cushions, while Coiledspring Games confirmed last week it was launching a new puzzle collection from Schmidt.

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