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Squishmallows mobile game on the way from East Side Games Group

Jazwares has partnered with East Side Games Group to develop a mobile game based on the hit Squishmallows brand.

Since its debut in 2017, the brand has expanded to include more than 2,000 Squishmallows in over 55 countries, with more than 200 million Squishmallows having been sold.

It has also picked up several awards globally including seven Toy of the Year accolades from the Toy Association, as well as the Top Selling Toy of the Year award and the Top Selling Toy of the Year award by Supercategory in the plush category in the US and Canada from NPD.

“Squishmallows is loved by the world over and we are incredibly excited to serve and expand its audience with new levels of fun and interactivity that is only possible with our mobile game,” commented Jason Bailey, ceo at ESGG. “We can’t wait to share more about how players and fans alike will be able to play with their favourite Squish.”

Gerhard Runken, svp of brand and marketing at Jazwares, continued: “The Squishmallows phenomenon and worldwide demand have elevated the brand to new heights, including innovative cross-category partnerships. As the Squishmallows community continues to grow and diversify, our collaboration with East Side Games will help us deliver new fan-focused mobile gaming experiences.”

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