‘Staycation’ boom to boost North Coast 500 brand

The North Coast 500 – the 517-mile road trip from Inverness and around the coastline of the Northern Highlands of Scotland – is looking to benefit from the increased level of local tourism this summer, with a brace of licensees joining the programme.

A recent survey of 4,000 people to gauge appetite for the route once the pandemic subsides, showed that 80% were still keen to tour the Highlands once restrictions are lifted. In 2019, it was estimated that the NC500 boosted the economy by £22.89 million within the Northern Highlands region which helped create 179 new jobs.

“It’s extremely encouraging to see that a significant number of visitors are already rescheduling their plans to visit the NC500 this summer, into 2021 and beyond,” said Tom Campbell, executive chairman of NC500. “We are proud of the financial impact we have made to the region. To continue to increase this key component of our strategy, we have invested in new brand identity along with a comprehensive style guide to allow partners, licensees and others to get involved and work with us on the longer term vision.”

Licensing Link Europe, which handles the NC500 licensing programme, has recently welcomed Star Editions – which has signed a personalisation deal for the route – while local artist Roy Anstey will be creating holiday keepsakes and souvenirs.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HK50500x500
 
Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
PaniniLivGolf500x500
 
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
GibsonGarage500x500
 
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
FendiChupaChups500x500
 
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
MDLat10500x500
 
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
BLLAS24new500x500
 
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.