Edutainment Licensing has confirmed a new partnership with Sweet Cherry Publishing for the Horace & Co story book collection.
Four titles will launch in the autumn with new stories, plus activity and sticker books being added in 2024.
Horace & Co was originally founded after Lynette Dare – co-founder of Flossy and Jim – began writing her own humorous stories for her autistic son.
Using the stories, Lynette helped encourage him to try new foods, meet new friends and prepare him prior to visiting new places.
The Horace & Co humour helps children to relate to everyday scenarios and when they find out that everyone has qualities that are different, they learn that those unique traits make them who they are.
“We are thrilled to be working with Sanjee and the team at Sweet Cherry, we know that Horace is in safe hands with them and are excited for the journey ahead,” commented Denise Deane, owner of Edutainment Licensing.
The Horace & Co story book collection includes Horace the Disgusted Hamster, Custard the Wibbly-Wobbly Dinosaur, Where are you Mr Blue? and Rock Monster’s Birthday Party.