Maximum Licensing’s Sarah Fletcher talks through plans for the quirky Icelandic brand.

Masters of the Universe and Dirty Dancing campaign flies the flag for UK.

Icelandic character brand also enjoying strong start for flagship store.

Bon Bon Buddies, GB eye, Half Moon Bay, Pyramid, Centum among nominees.

Hasbro chairman and ceo Brian Goldner and Tycoon’s Elias Fasja-Cohen named.