In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

Kids Industries’ strategy director, Jelena Stosic on the three distinct behaviours that we can exp

Pink Key Licensing’s Richard Pink on why he’s embracing the prospect of getting socks f

Start Licensing’s Ian Downes on why the value of licensing will still be recognised

Start Licensing’s Ian Downes takes a look at how Lakeland is using licensing and bra

Start Licensing’s Ian Downes takes a look through the Boots catalogue to see how

Start Licensing’s Ian Downes is reminded of the value and importance of established properties, long-t

Start Licensing’s Ian Downes on the return of McDonald’s and its Happy Meals and

The Very Group highlights the top six ways consumers’ online shopping habits changed over