Start Licensing’s Ian Downes looks for new chapters in licensing at London Book Fair.
We chat to Andersen Press’ Paul Black about the brand’s 30th anniversary plans.
We chat to Metrostar’s md Claire Potter about the company’s preschool plans.
Kids clothing brand unveils limited edition design for character’s 30th anniversary.
Why licensing is now playing a key role for Groupon.
Including Elmer becoming an ambassador for anti-bullying charity, Kidscape.
Film featured Touch to See version of Elmer the Patchwork Elephant.
Success of Elmer and Beatrix Potter lines contributes to rise in sales and revenues.
Former Warner Bros. exec takes on head of brand management role.