Interactive trail will bring preschool hit to centres in international markets in 2020.
65-date ‘Be A Hero’ Tour kicks off schedule of experiential activity to boost brand’s visibil
Including Samsonite unveiling its new Frozen 2 line ahead of hotly tipped movie’s release.
eOne’s evp of global licensing Andrew Carley on BLE, Peppa at 15 and more.
Including Disney Store Oxford Street opening a dedicated haven for Star Wars and Marvel fans.
“We’re pleased that eOne shareholders support this transaction” says Hasbro ceo.
eOne talks charity and promotional tie-ups and celeb endorsement.
Deal adds preschool powerhouse Peppa Pig to portfolio, plus PJ Masks, Ricky Zoom and additio
We take a look at the growing ‘girl power’ trend within the licensing sector.