Ian Downes is impressed by some examples of licensee flexibility this week.

Including Magic Light Pictures teaming with Royal Botanic Gardens, Kew for a Gruffalo Adventures trail.

Retailer further bolsters brand partnerships with high profile signings.

New giftware collection for rock and roll brand now ready to pre-order.

Licensed gifts specialist doubled the size of its stand in New York this year.

Clangers, PAW Patrol, The Snowman among brands highlighted in kids’ gift guide.

Special edition Stratocaster is the result of a new tie up with London Underground.