Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

Start Licensing’s Ian Downes takes on his own product testing challenge this week.

Following the successful launch of the Hey Duggee cake mix range by Fiddes Paynes’ C

Licensor renews toy deals with Golden Bear and 8th Wonder, plus adds HTI and Fid

New deal for healthy eating range expands licensing drive for men’s magazine.