Start Licensing’s Ian Downes looks at how powerful celebrity licensing can be.
Start Licensing’s Ian Downes on resolutions, partwork launches and furniture sales.
Accolades handed out at bi-annual UK Key Partners Day across all categories.
Start Licensing’s Ian Downes casts his eye down the supermarket aisles this week.
Licensors and licensees ready to grab opportunities offered by new content platforms.
BBC, BuzzFeed, Fashion UK, Finsbury Food, Cartoon Network sign up for debate.
Finsbury, TVMFL, Roy Lowe and DNC all on board with preschool brand.
Company to launch line of nine cake products in the second half of the year.
Price of cakes could rise as licensee looks for ways to cope with Brexit plans.