Company teams with The Pokémon Company International to launch its first European collaboration.
We’ve seen how collabs have worked in dealmaking, now it’s time to show how collaborat
Start Licensing’s Ian Downes on why sometimes being a fan in licensing can pay off.
With last week’s announcement of LEGO x Super Mario, it’s clear character merchandise for adu
Warner Bros. Consumer Products unveils new collection of lifestyle products and experiences inspired by film.
It enjoyed its biggest ever year for licensed products in 2019 but, as Source discove
Sharon Weisman gives her view on what went down across the four-day show.
Company creates mosaic from 8,600 Pop Vinyl figures over the course of 16 hours.
Start Licensing’s Ian Downes receives a reminder how well produced licensed products resonate with consum