Start Licensing’s Ian Downes on why sometimes being a fan in licensing can pay off.

With last week’s announcement of LEGO x Super Mario, it’s clear character merchandise for adu

It enjoyed its biggest ever year for licensed products in 2019 but, as Source discove

Sharon Weisman gives her view on what went down across the four-day show.

Start Licensing’s Ian Downes receives a reminder how well produced licensed products resonate with consum

Start Licensing’s Ian Downes picks his highlights from this week’s UK Toy Fair at Olympia.

How Activision Blizzard has been steadily building its reputation in consumer products.

Agency takes worldwide representation rights to iconic 1980s fitness expert.

Licensee says it expects a majority of the reduction will occur by the end