Source speaks to a range of licensees to find out more about the power

Start Licensing’s Ian Downes takes his Looking Out on tour to Amsterdam this week.

Imagery from Hogwarts and beyond features on products such as swaddles and baby sleeping bags.

Start Licensing’s Ian Downes ponders on the different reasons for entering brand partnerships.

We chat to WBCP’s Rachel Wakley about her first year at the licensor and

Start Licensing’s Ian Downes on the importance of building long-term partnerships.

Digital publisher of Harry Potter sees pretax profit rise to £6.9m but revenue dips.

The kidfluencer is notably ‘on the rise’ say members of the Toymaster marketing team.

Harry Potter, Friends, Barbie, Frozen and personalisation highlighted as key brands and trends.