Tag: hot wheels
on February 28, 2024

For a franchise which is fast approaching its 60th anniversary, Hot Wheels certainly has ple

on February 28, 2020

Sharon Weisman gives her view on what went down across the four-day show.

on January 17, 2024

The first edition of Licensing Source Book of 2024 is now available to read onl

on December 14, 2023

“Classics like Barbie, Transformers, Hot Wheels are still on top of the parents, children’s

on January 7, 2019

We chat to Lisa Weger about how Mattel’s power brands are making big moves.

on November 7, 2023

Three of the 11 supercategories posted growth through September. Sales of building sets grew

on November 30, 2017

Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.

on August 4, 2016

Ian Downes asks where can we push licensing opportunities this week.

on July 28, 2023

For the second year running, Mattel has kicked off the summer holidays with a Bar

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