Tag: hot wheels
on February 28, 2020

Sharon Weisman gives her view on what went down across the four-day show.

on January 7, 2019

We chat to Lisa Weger about how Mattel’s power brands are making big moves.

on November 30, 2017

Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.

on February 18, 2020

Each product aims to highlight inclusivity and innovation, with toys reflecting new sports at

on August 4, 2016

Ian Downes asks where can we push licensing opportunities this week.

on August 9, 2019

Company will launch Mattel-branded events across the territory.

on June 20, 2018

Former F1 world champion fronts new ‘Challenge Accepted’ global campaign.

on February 9, 2018

Including Nico Rosberg becoming global brand ambassador for Hot Wheels.

on August 25, 2017

Including the L&M drive for The LEGO Ninjago Movie kicking off.

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