We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.
Ian Downes asks where can we push licensing opportunities this week.
Former F1 world champion fronts new ‘Challenge Accepted’ global campaign.
Including Nico Rosberg becoming global brand ambassador for Hot Wheels.
Including the L&M drive for The LEGO Ninjago Movie kicking off.
Including Mattel’s Hot Wheels brand confirming its sponsorship of CarFest 2017.
Hot Wheels & Barbie lines launch in Toys R Us with gift with purchase promotion.
Part work publisher signs up for new playground craze, Hot Wheels Slime Race.