Each product aims to highlight inclusivity and innovation, with toys reflecting new sports at
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.
Ian Downes asks where can we push licensing opportunities this week.
Company will launch Mattel-branded events across the territory.
Former F1 world champion fronts new ‘Challenge Accepted’ global campaign.
Including Nico Rosberg becoming global brand ambassador for Hot Wheels.
Including the L&M drive for The LEGO Ninjago Movie kicking off.
Including Mattel’s Hot Wheels brand confirming its sponsorship of CarFest 2017.