Tag: hot wheels
on January 7, 2019

We chat to Lisa Weger about how Mattel’s power brands are making big moves.

on November 30, 2017

Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.

on August 4, 2016

Ian Downes asks where can we push licensing opportunities this week.

on June 20, 2018

Former F1 world champion fronts new ‘Challenge Accepted’ global campaign.

on February 9, 2018

Including Nico Rosberg becoming global brand ambassador for Hot Wheels.

on August 25, 2017

Including the L&M drive for The LEGO Ninjago Movie kicking off.

on July 28, 2017

Including Mattel’s Hot Wheels brand confirming its sponsorship of CarFest 2017.

on July 19, 2017

Hot Wheels & Barbie lines launch in Toys R Us with gift with purchase promotion.

on July 13, 2017

Part work publisher signs up for new playground craze, Hot Wheels Slime Race.

Load more