16 licensed products were purchased every second of the year in the UK in 2017.
New ‘heroic coloured’ eggs contain DC Super Hero Girls and Justice League toys.
TV ad and consumer initiative ties in with launch of Justice League range.
Including WBCP and DC Entertainment unveiling plans for Justice League.
Strong content slate for 2017 offers retailers plenty of opportunities.
We ask the group licensing director for his big brand picks for the year.
New Kinder Surprise egg range will include Barbie and Justice League toys.
Multi-year, multi-property deal inked for books and gifts from studio’s portfolio.