Start Licensing’s Ian Downes spots two examples of successful long-term deals.
Pink Key Consulting’s Richard Pink on the art of using brands in unexpected places.
“The advertising world is starting to embrace character licensing more and more.”
Born Licensing’s Epic Skeletor and Stories are Everywhere ads highlighted.
Born Licensing teams with Mattel and Lionsgate for new two-minute ad.
Ambitious agency looking to capitalise on success of #EpicSkeletor campaign.
Including Mattel’s Skeletor as you’ve never seen him before for Moneysupermarket.com.