Start Licensing’s Ian Downes finds licensing playing a role in an increasingly diverse set
Licences driving toy sales in 2019, says NPD, accounting for 23% of the market overall.
The Source chats to Hasbro’s Holly Oldham about NERF’s major licensing push.
Asda’s Ruth Golightly talks key trends within the licensed apparel category.
Family retailer across Middle East and Africa launches exclusive apparel range.
Start Licensing’s Ian Downes checks out two new licensing-led retail loyalty promotions.
Initiative will cover brands including My Little Pony, NERF and Power Rangers.
Brand enjoys success with inflatable obstacle course activation at Birmingham’s NEC.
Hasbro teams with brand for new apparel and footwear launching in Foot Locker.