The Source chats to Hasbro’s Holly Oldham about NERF’s major licensing push.
Jazwares named Partner of the Year; Nikki Gie to cover UK consumer products director role.
Start Licensing’s Ian Downes checks out two new licensing-led retail loyalty promotions.
L.O.L. Surprise, Nerf and LEGO Harry Potter among top ten according to NPD.
Including BCI growing the apparel programme for preschool hit, Pip Ahoy.
June saw our industry cyclists take on the Bristol to Dublin challenge for charity.
Hasbro teams with retailers as franchise continues to expand beyond toy aisle.
Company introduces Monopoly: Fortnite Edition and NERF Fortnite Blasters.
PAW Patrol, Fingerlings, Nerf, L.O.L Surprise all make 2018 listing from retailer.