Start Licensing’s Ian Downes receives a reminder how well produced licensed products resonate with consum
Start Licensing’s Ian Downes finds licensing playing a role in an increasingly diverse set
The Source chats to Hasbro’s Holly Oldham about NERF’s major licensing push.
Start Licensing’s Ian Downes checks out two new licensing-led retail loyalty promotions.
Licences driving toy sales in 2019, says NPD, accounting for 23% of the market overall.
Asda’s Ruth Golightly talks key trends within the licensed apparel category.
Family retailer across Middle East and Africa launches exclusive apparel range.
Initiative will cover brands including My Little Pony, NERF and Power Rangers.
Brand enjoys success with inflatable obstacle course activation at Birmingham’s NEC.