Product will be in-market in time for the 25th anniversary of the popular franchise, w

Ralph’s Chris Hassell on why marketing a brand isn’t what it used to be.

Centum’s Fiona Macmillan on why the future is set to be a real page turner.

Beacon Creative’s Carol Feeley on the current trends for the licensing staple.

We delve into the licensing life of Spearmark’s group commercial director.

We chat to HTI’s global licensing and brand director Alison Downie.

Nickelodeon’s retail marketing executive is the next nominee in the hot seat.

Lush, Nickelodeon and Paramount Consumer Products have revealed a new SpongeBob SquarePants collaboration tied

The new collaboration channels floral prints and sunny, summery colours, while select pieces feature Sponge