Lush, Nickelodeon and Paramount Consumer Products have revealed a new SpongeBob SquarePants collaboration tied

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Centum’s Fiona Macmillan on why the future is set to be a real page turner.

Beacon Creative’s Carol Feeley on the current trends for the licensing staple.

The new collaboration channels floral prints and sunny, summery colours, while select pieces feature Sponge

We delve into the licensing life of Spearmark’s group commercial director.

We chat to HTI’s global licensing and brand director Alison Downie.

Nickelodeon’s retail marketing executive is the next nominee in the hot seat.

Paramount Consumer Products UK has partnered with the British YouTube group to launch an exclus