Paramount Consumer Products UK has partnered with the British YouTube group to launch an exclus
“This is a spectacular example of how popular fictional characters can help brands communicate w
Ralph’s Chris Hassell on why marketing a brand isn’t what it used to be.
The two new brands are joining the apparel company’s licensed offering this month.
Centum’s Fiona Macmillan on why the future is set to be a real page turner.
Beacon Creative’s Carol Feeley on the current trends for the licensing staple.
We delve into the licensing life of Spearmark’s group commercial director.
We chat to HTI’s global licensing and brand director Alison Downie.
Nickelodeon’s retail marketing executive is the next nominee in the hot seat.