Start Licensing’s Ian Downes takes a look at how Poundland and Asda have incorporated licens

Start Licensing’s Ian Downes visits Poundland and Wilko this week to see how licensing

Start Licensing’s Ian Downes looks at some examples of products being in the right pl

Start Licensing’s Ian Downes finds some good examples of how Licensing PLC is providin

Start Licensing’s Ian Downes looks at how retailers are using licensed brands within their Wo

Start Licensing’s Ian Downes takes a look at how The Works is using licensing

Start Licensing’s Ian Downes returns to Iceland and examines the competitive edge it gains f

Start Licensing’s Ian Downes takes a look at how Poundland is using the arts

Start Licensing’s Ian Downes takes a look at some of the trends and activities