Start Licensing’s Ian Downes checks out some of the licensed World Book Day inspired activ
Start Licensing’s Ian Downes on why label-slapping is being consigned to the past.
Why publishing-based properties are such a rich vein of content for the licensing industry.
We find out more about Roald Dahl Story Company’s licensing and design director.
Start Licensing’s Ian Downes highlights a range of FMCG and food promotions.
Start Licensing’s Ian Downes finds some licensing examples on the tube.
We find out how the annual retail event has grown in importance for licences.
Start Licensing’s Ian Downes picks his six of the best from this week’s show.
Dress-up and party company adds new high-profile licensed costume ranges.