It’s all about ‘added value’ this week for Start Licensing’s Ian Downes.
Key licensees joining programme include Smiffys, Rose Confectionery, Aykroyds, TDP.
We take a closer look at the 11 big winners in the hotly contested category.
Rose Confectionery creates new Drumstick, Refreshers and Fruity Pops lines.
Six-month trial is designed to showcase opportunity offered by brand’s licensed portfolio.