Start Licensing’s Ian Downes is reminded of the value and importance of established properties, long-t

Start Licensing’s Ian Downes on why food and drink licensing shows our industry i

Start Licensing’s Ian Downes enlists six fellow ‘Lookouts’ this week in a timely reminder t

Start Licensing’s Ian Downes highlights a retailer which has been steadily growing its licensed presence.

Start Licensing’s Ian Downes takes a look at some brands taking a slice of

How Rose Marketing has injected some fun into the freezables category.

Start Licensing’s Ian Downes finds out how M&S handles licensed brands this week.

Start Licensing’s Ian Downes on why label-slapping is being consigned to the past.

The range – inspired by the brand’s popular flavours: strawberry, cola, apple and orange R