Start Licensing’s Ian Downes on how licensing can come alive at retail in the l
Record for most individual contributors to a Rubik’s Cube Mosaic broken as part of pop-up.
Ian Downes asks where can we push licensing opportunities this week.
Including urban design label Elevenparis revealing Rick and Morty collaboration.
Brand to launch events, products and partnerships to mark 2020 milestone.
Rubik’s Cube, Super Nintendo and Assassin’s Creed all make the listing.
Retailer marking 45 years of toys with exhibition at Tottenham Court Road store.
Partnership secured with Merge Apps to launch first AR version of best selling toy.
Including McDonald’s Happy Meal promotion secured for Rubik’s Cube.