Classic brand has an “exciting” year ahead with raft of activity and new products planned.
Dress-up licensee secures new deal with Lisle Licensing.
Penguin Ventures and Licensing Works celebrating increased presence for brand following new activations.
Smiffys’ Elliott Peckett talks Halloween, retailers remaining positive and cementing relationships.
Including Magic Light Pictures teaming with Royal Botanic Gardens, Kew for a Gruffalo Adventures trail.
Deal inked with Magic Light Pictures for dress-up costumes for brands including The Gruffalo
Sharon Poulter is now licensing and marketing manager, while Chris Isitt is welcomed on-board
We find out how the annual retail event has grown in importance for licences.
Fancy dress and party licensee launches range inspired by the show’s main characters.