Start Licensing’s Ian Downes casts his eye over how Christmas and the World Cup

Start Licensing’s Ian Downes finds some examples of how charities are developing partnerships through licensi

Start Licensing’s Ian Downes checks out M&S’ expanded partnership with the England teams this week.

Licensed gifting specialist, H&A has launched a range of Bluey toiletries exclusively with Tesco,

Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

A number of familiar licensed names are featuring in Tesco’s latest up to half pr

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over

Start Licensing’s Ian Downes finds licensing playing a role in an increasingly diverse set