Start Licensing’s Ian Downes casts his eye over how Christmas and the World Cup

Start Licensing’s Ian Downes finds some examples of how charities are developing partnerships through licensi

Start Licensing’s Ian Downes checks out M&S’ expanded partnership with the England teams this week.

The retailer has unveiled its partnership with TV personality, Billie Faiers and her new h

Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

The deal – which was concluded on 31 January – does not include Paperchase’s 1

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

Brands including Peppa Pig, LEGO, PAW Patrol and Hot Wheels were among the toys dona

Tesco has today (12 December) launched its last ‘up to half price’ toy sale bef