Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

Leading brands, companies and individuals join POC as part of their sustainable journey.

Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over

Start Licensing’s Ian Downes finds licensing playing a role in an increasingly diverse set

Start Licensing’s Ian Downes reunites with two old licensing friends this week.

Brand is featuring in Tesco Valentine’s promotion for eighth consecutive year, while it is a

Names including Tesco, Waterstones, Morrisons and Asda sign joint letter to Chancellor Rishi Sunak ask

Start Licensing’s Ian Downes finds there’s much more to Iceland than frozen food.