The partnership – which was brokered by Diageo’s global brand licensing agency, Beanstalk – s

A number of new products will mark the occasion, while there will also be seve

The American bar and grill brand is continuing its collaboration with SV Cuisine, launching

Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

PAW Patrol, Batman, Nerf, Roblox and Harry Potter among brands featuring in retailer’s big

Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over

Start Licensing’s Ian Downes finds licensing playing a role in an increasingly diverse set

Start Licensing’s Ian Downes reunites with two old licensing friends this week.