Start Licensing’s Ian Downes has his Lookout attentions caught by a variety of examples

Merchantwise has secured a world first reusable nappy deal for Magic Light Pictures, with

Start Licensing’s Ian Downes enjoys a week that reinforces the variety that exists within licensing.

Start Licensing’s Ian Downes takes a look at how the tradition of licensed annuals

Start Licensing’s Ian Downes discovers plentiful licensing activity while expanding his usual walking routes t

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

Start Licensing’s Ian Downes checks out some new licensed offers across apparel and publishing wh

A year-long programme of new publishing, promotional activity and a national PR campaign will m

Start Licensing’s Ian Downes turns his attention to ice cream and ice lollies and