Happy Meal initiative will run through 2020 and follows on from two previous successful campaigns.
We find out more about The Smiley Company’s junior category manager.
New partnership will reduce waste and the development of new raw materials.
Company to launch new collab with leading German luxe designer Steffen Schraut.
The Source explores the wave of mindful, uplifting brands working their magic.
Smiley designs feature on new Reclaimed Vintage clothing range.
Wide range of brands on display at this week’s greeting cards showcase.
“Video gaming companies and licensed brands are benefiting enormously from collaboration” says ceo.
We find out why the two shows are so vital for the licensing community.