We chat to Lisa Weger about how Mattel’s power brands are making big moves.
16 licensed products were purchased every second of the year in the UK in 2017.
PAW Patrol, Stranger Things, SpongeBob products in the running for accolades.
Cooneen’s Mike Coles on why the preschool apparel sector is currently booming.
Including Beano Studios teaming up with Sky Kids for new Beano-inspired TV show.
Move is part of licensee’s increased focus on independent retailers.
Cooneen’s Mike Coles on how the category has an exciting few years ahead.
Company will not be continuing with the preschool licence, it confirms.
Four-week campaign to promote free wifi in the station will run during April.