Nicholas Durbridge remains a board director, also special advisor to chairman & ceo.

Initiative will form part of character’s 60th anniversary celebrations.

New content, live experiences and product all planned for milestone.

Iconic bear will be used as inspiration to promote children’s rights globally.

Six-year deal with Vivendi for world publishing rights includes audio and e-book.

Brand has the potential to be at the $1bn mark, says Vivendi cmo Lucien Boyer.