Start Licensing’s Ian Downes looks at how licensing links to World Book Day and Co
Publisher raises alarm after research shows 0-13s being read to daily drops to 32%.
Character stars on 15 million book tokens given to UK and Ireland school children.
Sainsbury’s, Asda and Tesco all running key initiatives ahead of next week’s event.
Dress-up licensee predicting characters from franchise will be popular this year.
Costume and fancy dress licensee expands ranges ahead of key date in calendar.