Jessica Blue, svp global licensing group, on the importance of sports licensing to the show.
Retailer continues its support of the brand with special meet and greet.
Licensee has sold over one million annuals so far this year.
Popular executive to head up McLaren’s licensing business globally.
Activation includes banner on Argos home page, plus brand page and competition.
Little Mix and Manchester United come top of the calendar league for publisher.
Shop Direct’s Andrea Gornall and Neil Mitchell highlight some key 2017 performers.
Appearances at Toys R Us and Smyths stores to help promote launch of new dolls.
Dedicated booklet highlights My Little Pony, PJ Masks, WWE, PAW Patrol and more.