This ad will be closed automatically in X seconds.

Tetris welcomes new games and licensed partners

New products to launch in Europe, Asia, Central America, Middle East, India, US, Canada and more.

A raft of new Tetris consumer products are set to launch around the world, with the brand still riding high from its 35th anniversary year.

The new product collections will include the likes of table top puzzles, collectable pins, apparel, costume, home décor and more.

“The Tetris brand has had an amazing 35th anniversary year,” said Maya Rogers, president and ceo of Blue Planet Software, the sole agent for the Tetris brand. “The support by fans of our recent console game launches and merchandise collaborations that are available now in markets worldwide has been incredible.

“This tells us we’re on track with delivering products that truly speak to consumers. We look forward to seeing their reaction to these new collections.”

Worldwide deals have been secured with Pull & Bear and Uniqlo for new Tetris-branded clothing including t-shirts, sweatshirts, socks and boxers, plus a special t-shirt from the latter.

Among the European deals, Fashion UK will introduce apparel including t-shirts, sweatshirts, bottoms, dresses, swimwear, nightwear and underwear across Germany, Austria and Switzerland.

Global Brands Group will launch apparel in France later this year; Noveltex will offer household textiles in the UK and Ireland; while Erve Europe and Saborn Licensing will supply apparel across Benelux.

A raft of new lines will also be launching across Asia (including AQO Studiospace and Kazu Project), Central America, Middle East, India and Africa, US and Canada (including Tetris pins from FiGPiN).

The deals were secured by the Tetris brand’s growing global licensing agent network, including Brand Fresh Management LLC in the US and Canada, CPLG in Spain, Portugal, GAS, Benelux, Nordics and Middle East, IMG in China, Japan, Korea, Southeast Asia, Italy and CEE, Lisle Licensing in the UK and Ireland, Sagoo in France and Tycoon in Mexico.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

TIGA, the trade body representing the UK video games industry, has delivered its Spring Budget submission to the Rt Hon Jeremy Hunt MP, Chancellor of the Exchequer, as it looks to drive further growth in the sector....
The clock is ticking to get your entries in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal closing on Friday 8 March, so don't delay....
The 'phygital' fashion pioneer is partnering with Warner Bros. Discovery Global Consumer Products on limited edition physical apparel paired with digital collectables that offer real-world value and consumer experience....
The Swedish entertainment company has acquired the majority share of award-winning American singer-songwriter Cyndi Lauper’s master recording revenue and publishing....
Year-on-year sales for the costume division of Jakks Pacific dropped 12%, but were 22% higher than 2021....
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.