Agency now representing the Alpha Group brand for all licensing rights in France.
Tf1 Licences has further strengthened its relationship with Alpha Group and Super Wings, with the agency now representing the preschool property for all licensing rights in France.
The company had already been working with Alpha Group on promotional rights for the past year.
The third season of Super Wings is currently airing on TFOU in France and has 25.5% audience share among 4-10 year olds.
“The TF1 Licences teams are very happy with the relationship of trust established with Alpha and marked today by the management of Super Wings’ promotional rights and products,” said Marina Narishkin, director of TF1 Licences. “It is an iconic brand for very young children that enriches our youth offer. We will be committed to developing the brand’s image and notoriety in France with event product releases.”
Antoine Erligmann, vp international at Alpha Group, Media, TV and Consumer Products, added: “We are convinced that TF1 Licences, through its position as market leader, its expertise and its ability to enhance the value of the brands it represents, will enable us to accelerate the development of the brand in France.”