TF1 Licences welcomes Corolle to portfolio

French doll brand to make licensing foray ahead of 40th anniversary celebrations.

Classic French doll brand Corolle is making the move into licensing, appointing TF1 Licences to manage its licensing rights.

With the property ready to mark its 40th anniversary, TF1 Licences will be responsible for maintaining Corolle’s reputation and brand image through an ambitious licensing programme.

Having launched in 1979, Corolle has sold around 40 million units worldwide, with the brand distributed in some 20 countries (being particularly popular in Europe and the US), with exports representing 35% of sales.

“We are delighted to start a collaboration with TF1 Licences,” said Muriel Joron, marketing director at Corolle. “The team has immediately grasped the essence of the Corolle brand and offered us ambitious development prospects that were 100% in line with our DNA.

“In addition, the power of TF1’s group is a real asset in developing Corolle’s visibility and integrating it into the family’s daily life beyond the toy world.”

Marina Narishkin, ceo of TF1 Licences, added: “My entire team is delighted to be working on Corolle’s licensing rights. It is an iconic brand from the toy world that has been contributing to the development of children for years.

“Thanks to Corolle, they learn simple gestures, enrich themselves and cultivate a taste for taking care of others. We are pleased to support this brand that makes sense for us in its modernisation.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Licensing-Source-Book---Square
 
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
EmmaHardie500x500
 
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
BLLAS24new500x500
 
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
SmileyMallet500x500
 
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
NatGalleryMarmalade500x500
 
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.