This ad will be closed automatically in X seconds.

The Angry Birds takes flight with WHO

Angry Birds Friends is holding an in-game ‘Stay Active’ event with the World Health Organisation.

The Angry Birds brand is looking to help children and adults remain active and healthy, even if they still need to remain at home due to on-going pandemic restrictions.

Angry Birds Friends is an holding an in-game event – which began yesterday (26 July) and runs for the week – to raise awareness and give tips on how to stay healthy at home.

The Stay Active tournament features 24 new levels themed around sports and healthy living, as well as World Health Organisation recommendations and tips to stay active.

“WHO continues to advise people to find ways to maintain a healthy lifestyle and protect their mental and physical health including during periods when spikes in COVID-19 transmission means they’re spending more time at home,” commented Andy Pattison, team lead, digital channels, department of digital health and innovation, WHO. “We encourage people who play interactive games and pursue other sedentary activities to incorporate movement into their routines and protect their mental and physical health when it’s needed most.”

A spokesperson for Rovio commented: “It’s important for people of all ages and abilities to be as active as possible. We want to engage and encourage our players to be physically active in real life too, and for this WHO is the perfect partner.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The takeover of The Roald Dahl Story Company means it will now become a division of the streaming giant with plans to create a 'unique universe'....
“The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company."...
The quiz will take place on Thursday 14 October in the Thomas Lord Suite at Lord’s cricket ground....
A new 12 Days of James Bond advent calendar is launching on the, which is managed by Event Merchandising....
The company has partnered with ethical fashion brand, Aqua & Rock on a new collaboration which is aiming to champion sustainability in fashion....
The new Balenciaga Fit Set has been inspired by authentic archival looks from the luxury fashion house....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.