This ad will be closed automatically in X seconds.

The Angry Birds takes flight with WHO

Angry Birds Friends is holding an in-game ‘Stay Active’ event with the World Health Organisation.

The Angry Birds brand is looking to help children and adults remain active and healthy, even if they still need to remain at home due to on-going pandemic restrictions.

Angry Birds Friends is an holding an in-game event – which began yesterday (26 July) and runs for the week – to raise awareness and give tips on how to stay healthy at home.

The Stay Active tournament features 24 new levels themed around sports and healthy living, as well as World Health Organisation recommendations and tips to stay active.

“WHO continues to advise people to find ways to maintain a healthy lifestyle and protect their mental and physical health including during periods when spikes in COVID-19 transmission means they’re spending more time at home,” commented Andy Pattison, team lead, digital channels, department of digital health and innovation, WHO. “We encourage people who play interactive games and pursue other sedentary activities to incorporate movement into their routines and protect their mental and physical health when it’s needed most.”

A spokesperson for Rovio commented: “It’s important for people of all ages and abilities to be as active as possible. We want to engage and encourage our players to be physically active in real life too, and for this WHO is the perfect partner.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfashion500x500
 
The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
NGcoin500x500
 
Designed by Edwina Ellis - designer, engraver and printmaker for The Royal Mint - the coin portrays the iconic National Gallery building in Trafalgar Square, London....
LaverCup500x500
 
Under the multi-year deal, Fanatics will make available a new range of dedicated merchandise for the tennis tournament for fans across the globe....
RubiesYoungJedi500x500
 
"With this epic series, we are anticipating a brand-new wave of new Star Wars fans."...
Bangoberry500x500
 
The new unisex animal-based property has a collection of 90 skus across gifting and back to school ranges....
CallyBeatonB&LLAs500x500
 
Media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host of the Brand & Lifestyle Licensing Awards 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.