The emoji brand moves into slot machines with Aristocrat Gaming deal

A specialist in gaming entertainment and content creation, Aristocrat Gaming has introduced the first official emoji brand slot machine.

Following an industry unveiling at the Global Gaming Expo in Las Vegas, emoji All Stars is a multi-level progressive game featuring the emoji brand icons, alongside Aristocrat all-star characters.

emoji All Stars also has bonus features like Hold & Spin, Free Games, Instant Feature, as well as selectable character options.

The deal was brokered by Retail Monster, emoji company’s North American licensing agent.

“We are excited to partner with Aristocrat to bring the emoji brand to life around the world on slot machines as only they can,” commented Marco Hüsges, ceo and founder of the emoji company. “The combination of the emoji brand and Aristocrat icons will entertain players around the world, and we look forward to fans seeing the result of more than two years of development as machines hit floors around the world in 2024.”

Tom O’Brien, president of Americas & EMEA at Aristocrat Gaming, continued: “Emojis have become a part of everyday communication and expression, and we were thrilled at the opportunity to bring them into slot machine form. Players will not only have fun with their favourite emoji brand icons, but they’ll also see some notable Aristocrat Gaming characters, including our iconic Buffalo.”

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